Chapater 16: Action Steps

• Decide if you are going to use an manager (recommended).

If so, then find one and let them complete the following list. If not, then you will need to do these yourself…

• Setup your affiliate program.

Decide which affiliate software you wish to use and create an account, or buy and install the software. (If you have the free trial of FusionHQ you  already have this set up. If not give it a try, www.dlwmmm.com/fusionhq) Even if you are using ClickBank as an affiliate system, you may choose to use FusionHQ as a way to manage your affiliate tools and training.

• Set the commission levels for your different products, and write descriptions for each.

• Write your affiliate agreement, or modify the template if one is supplied.

Create a set of affiliate tools for your affiliates to promote with. Start with a standard link, then a couple of promotional e-mails and banners and expand  from there as appropriate. Add these tools to the affiliate system.

• Create your affiliate recruitment page. Remember to make it like a sales page. You are selling the benefits of your affiliate program. Include why they  would want to promote your product, what benefits there are to them, what commissions they can earn, what tools are provided, and what support  they will receive.

• Research and recruit. Find affiliates and get them signed up.

• Let them know what to promote, how and when. This should be part of your marketing plan—if not, then add it now.

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