You win, because more affiliates are going to make an effort to promote you. Collectively, all these small guys add up to significantly more sales.

This strategy works particularly well during a launch.

3.     Phone

Phone your up-and-coming and super affiliates. It’s a fast (and more personal) way of building your working relationship.

Star Struck? How to Handle the Super Affiliates

The truth is most affiliates will not bring in any sales. Perhaps only about 5% will bring in the majority of traffic and sales.

It makes sense to focus on the small (but very productive) minority. It’s not just the size of their list; it’s how responsive they are that counts.

The super affiliates who bring in the bulk of the traffic and sales need to be looked after, and looked after well.

Make it easy for them by having your affiliate manager custom-create promotional material for them. If they have proven results, this is definitely worth it.

The big guys won’t want to send out the same material other affiliates are sending out. Having the same swipe copy you give to everyone else is not  good enough.

Go the extra mile and create a free report tailored just for that super affiliate to give to their list.

Pay super affiliates more. This makes sense if they’re the ones bringing in the bulk of the sales. You may also consider opening up a second tier  commission for them, if they can bring in more affiliates for you.