Copywriting is So Much More Than Words

Copywriting is the art of putting a sales pitch in print, and it is much more complex than many people think. (To write good copy that is.)

Those who think copywriting is about quickly writing some words that describe their product and expecting it to convert, may be in for a reality check.

To produce copy that will convert well, it should take you at least 4 weeks (full time). It’s no good just writing one good draft. You have to revise it and  go over and over it.

Copywriting is an art form. Study it diligently or hire a professional. (If you want to write your own copy it’s worth studying Joe Sugarman, Ted  Nicholas and many of the other direct response marketing legends. These guys tested what works because they had to make it work.)

Even if you plan to hire a copywriter, you need to know the foundations. Even if you are paying $5,000, $10,000 or $20,000 per letter, there is no  guarantee it will be good. It is up to you to check.

Consider the role copywriting plays in the effectiveness of your marketing campaign. Depending how many leads you get, a 1% increase in conversion could easily be an extra $50,000 or $100,000 or more. Good copywriting is worth spending both time and money on.

Let’s take a look at what factors you need to think about…

Where Has Your Customer Come From?

Before writing sales copy (or paying a professional to write it), you must understand why your customers will be landing on your sales page.

You have to view your sales page in context with your sales process, traffic generation strategies and overall marketing plan. Not just in isolation.