They may like to think the opposite, but it’s not true. We take emotional action (and justify our buying decisions with logic afterwards).

This is why you need to create a logical explanation of what they’re buying. This alone will help reduce your refund rates. And it gives them a   justification point that makes the buying decision that much easier.

Use headline formulas for your bullet points such as, ‘How to…’, ‘Five tips to…’, or ‘3 forbidden ways…’

5 Psychological Tricks that Get People to ‘Buy Now’

1.    Build Hope

Identify with their problems and then state you have a solution for that issue. You will build the hope that you have the answer to their prayers.

It has been said that the only thing people ever buy is hope. Hope that something will make them more attractive to the opposite sex, something to  remove their financial worry or something to fix a health concern.

Make sure though your product or service does indeed follow through with your promises.

2.    Build Trust

You need to tell them why they should believe you. If they can identify with you and you can offer proof that your solution works, their trust in you is  going to grow (as will their hope).

Trust can be gained in several ways.

The most powerful tool is proof, especially if the person is able to test it for themselves. Graphs, photos and videos are all powerful, visual evidence.