• Look at any web pages you have. This includes sales pages, squeeze pages or content pages.

Do they look clean and clear? Is it simple to use, to understand and to read? Do they look professional? Are they wasting any space? Do they keep your   visitors focused on one thing at a time?

You need to be brutally honest with yourself. Also get feedback off other people—those who have not seen your site before, and who will give you an  honest opinion (not just a reply to please you).

• Write a list of all the things you can see that need to be improved. If your list is empty then look again. (I can still find ways to improve almost every page  I create or see).

Ask yourself ‘what can I take away’ rather than ‘what do I need to add’.

• Make the changes, or assign someone to make the changes for you. Do not ignore this step, as chances are if you don’t do it now you never will.