Gideon uses video-only sales pages (he knows he is losing sales by doing this but hates the process of writing copy). I have tested video and written  copy together.

If you have the choice of video only, then it may as well auto-start as the video is the only choice anyway. If they are at work, have poor streaming or hate video (like me), then not auto-starting won’t really help.

2.    Disadvantages of Written Copy

Not everyone likes to read sales copy. They can’t resonate or connect with a bunch of words.

Good copy takes time to write, and can be expensive if you are not doing it yourself. Even the layout can be time consuming.

Sometimes the decision of whether to use a written or video sales letter comes down to the speed of production. If you’re short on time, there’s nothing  faster than creating a video.

You sit down in front of the video, and you sell the product. When you’re passionate about your product and can come across well on camera, this is a great option for you.

If you have a really good video, with strong text and bullets underneath that highlight the main points of the video—you can get some great  conversions.

For those who skim through the video, they may be interested but not 100% sure. After skimming through the copy underneath, points are emphasized  that your customers may have forgotten earlier.

Now you’ve got them and you’ve made the sale.

By using both video and written copy you can increase your conversions. Unless you have to, don’t choose one over the other. Just make sure they are both good quality. If you have a poor video but good copy you will reduce the conversions on the copy alone. Equally poor copy with a good video can reduce the conversions of the video alone.