Chapter 3.
Action Steps

• Brainstorm—even if you think you know what your product or service is. Write down all the ideas you may have and what else may be connected to them. Just go wild and allow yourself to think big. Don’t hold back no matter how crazy, unlikely or unconnected they may be. There is time for editing these later.

• Structure your ideas into those you feel are most likely to succeed, most interesting to do and have potential to be scaled. You are not committing

to anything yet, just starting your research.

• Go to the Google keywords tool www.dlwmmm.com/keyword and check to see what demand there is for your ideas.

• Decide in which ways you can be competitive with your different ideas. What feature is unique or how will you differentiate yourself on price?

• Give some thought as to whether you want to brand yourself, or create a

company brand.