• Time to revise your copy again.

Check through your marketing materials and incorporate the strategies within this chapter.

Each time you do this, you should get better and better. Perfection comes through refinement, rarely as a first attempt.

• Look at your overall marketing plan and your marketing strategy. If you don’t have one, now is the time to create one.

Use the ideas in this chapter to apply to both online and offline marketing. Think about how any advertising is being used, and how it all links together.

Write up your calendar of what will happen and when regarding your marketing efforts. Things like advertising going out, websites going live,  promotions, affiliates mailing, and products being released. I recommend Google calendars for this as you can share them easily with other team members. www.dlwmmm.com/calendar

This won’t be perfect or complete yet… However, it is important to start somewhere, and to have something you can refine as you get new ideas.

Everything should work together as a whole. Anything working in isolation is only going to be a fraction as effective as it could be when working as part of a bigger master plan.