When used sparingly, yellow highlight has its place. Moderation is key, as too much looks hypey.

24.    Test

Use split testing to find out what is working, and then improve on it.

Open up a separate e-mail account and sign up to every internet marketer’s list you can.

Scan them all to see what is going on. What are people writing about? What techniques are they using? See if you can understand what exactly they’re  doing that’s working.

It is worth taking the time to analyze and then test every marketing tip and apply it to your own business.

Split testing is what will allow your business to go from mediocre to outstanding. (Or even prevent it from going bust.)

Do not be lazy on this.

There are many split testing systems out there. Use them.