Knowing that many people drop out after the first couple of months, people in a micro-continuity program will hang in there until the set of four, five or  six months is up. They know they don’t have much longer to complete the course.

16.   Text on Your ‘Buy Now’ Buttons

I have mentioned this already, but I will say it again as most people underestimate the power of this.

Do not use the words ‘Buy Now’ on your ‘buy now’ buttons. Nobody wants to be sold to. And no one wants to feel like you are trying to get hold of their  money.

When selling your product it’s better to use ‘Secure My Copy’ or ‘Secure My Order’, or ‘Click Here to Access Now’. Use words that your customers  identify with, so they have the feeling of safety or the feeling they will access something quickly.

For an opt-in form it has been tested that ‘Free Instant Access’ will convert a lot better than ‘Submit’.

Generally green is the highest converting color to use for your ‘buy now’ buttons. But it may not be the case in every situation. Do your own split testing  to see which works best for you.

For your ‘No’ buttons, use a bit of reverse psychology. Tell your customers on your ‘No’ buttons that they will miss out on a key emotional driver.

For example, ‘No Thanks, I’d prefer not make more money’ or ‘No Thanks I Would Prefer to Miss Out’. Write your key emotional driver on your ‘No’  buttons to really make it uncomfortable for your customers to click on this button.

Do not hide your ‘No’ button. This will only annoy your customers. Make it visible and make it stand out. Red may be a better color than grey to use. Do  your own testing.