• You will need an autoresponder to set up your emails (for more information on autorsponders, see Chapter 10). www.dlwmmm.com/icontact, www.dlwmmm.com/aweber or www.dlwmmm.com/gresponse are good choices. Go to www.dlwmmm.com/mailer for a 1 month free trial of FusionHQ’s mailer.

• Create an autoresponder sequence to follow up for each possibility in your sales flow.

If you have a simple opt-in only as a list building strategy, look at what e-mails you will want to send them. What valuable information can you share,  what practical steps could you give, or resources that may be useful?

• Design your follow-up e-mails to focus first on relationship building (education and value) and second on sales (yours or affiliate referrals).

Do the best you can now, and refine later.

• Setup your autoresponder and paste in the sequence you have just written.