You need to be careful with this approach though. Too casual can just appear unprofessional and sloppy. This can decrease trust and reduce conversions.
Another point to consider is the price point you plan to sell at. George’s products are typically around the $77 mark. If his starting price point was at $1000 plus, chances are he would need to increase the quality of his presentation.
Humans are curious by nature and are keen to find out about something they’re interested in.
George uses curiosity when he promises to reveal a powerful traffic generation technique that most people don’t know about.
People wonder what technique this could be and the only way to find out is to opt-in.
You too must have something enticing on your squeeze page that will make people so curious they can’t wait to find out what the answer is.
George caters to people’s logic as well, by saying how people can benefit from using the information he’s about to reveal. On your squeeze page, you must also let people know how the information you’re about to share will immediately benefit them.
4. Benefit is Easy to Access
On George’s squeeze page all people have to do is enter their name and e-mail address and they get access to his video.
They don’t have to double opt-in or read a long report.
All they have to do is watch a video. This is manageable and easy for many people. It is not time consuming, nor difficult.
