Chapter 7.
Action Steps
• Have a look at your list of project ideas. Think through and decide how you might be able to market each. As you get more experienced and read through this book more, you will have more ideas. For now though start with what ideas you can come up with. (You will always get better, but you have to start somewhere.)
Also think about how these products could be used to help market themselves, or other products in your current or future portfolio.
• Now is the time to make a decision and commit to one of your ideas (if you have not already).
Use all the information you have collected to make a decision—the amount of potential a product has, your available resources, what else you may be able to do with your future customer base, your passions, interests and skills, etc.
Focus is the key to success. You can always build other ideas in the future, but for now stick to one. If you focus your time, money and other resources on one project, it is far more likely to become successful.
From now on, all action steps will apply to this one project idea. Feel free to refine and adapt if needed, but do not lose focus on the end goal.
• Start to understand you potential customer. We will go into more detail later, but for now, outline your target audience. What are their key problems? What are they looking for? And where are they?
