words in total. This means it will take you 15 days to complete your content.

During this time you could have the graphics person creating the graphics for you, so that your e-book is ready to go sooner than if you were to wait until after you had finished. This is basic project planning.

A word of advice, don’t skip this step. I have seen too many projects fail simply because they drag on too long and either funding or enthusiasm runs out. Chances are, things will take longer than you expect, but at least with proper planning you can minimize this.

• Build your product/s.

Get started. Do what you need to do—find people to do what you cannot do or do not want to do, or simply do not have the time to do. (This last point you need to be very clear with yourself. There are plenty of things I get other people to do just because I know I will never get around to doing it, even when I think I can do a better job myself—at least they get it done.)

If you need help, then you need to decide will you pay someone up front, or do you need to partner with someone in return for a split in the
profits?

If you already know who will be involved then great. Hand out the tasks and set the time frames and get going.

If not, then you will need to hire someone to do the work. This is where having your detailed outline will be essential. Chances are you will need to  outsource at this point. If so, follow the steps in this chapter, and in chapter 6 to find the people you need.
Now make it happen. (Yes, I know this sounds overly simplistic, but reality
is at this point, as Nike says: ‘Just do it’.)