Product Creation

The Nuts and Bolts of Creating Your Product
(Text, Audio, Video and Software)

Before you start creating your first product it’s good to step back and understand your business objectives and your marketing strategy.

With a bit of foresight you can plan the future of your product.

If you are an offline business, your plan may simply be to increase your authority status.

The same could be true if you are just starting out as a new online business. Your objective may be to create a recurring passive income stream. It may be
to create a cash injection, or simply to build a list. It may be your plan to do a combination of these (they are rarely that black and white).

At different stages of your business you will want to focus on different objectives.

Usually though a good place to start is with text and audio products as they are the easiest to create. Chances are though, they will make you the least amount of money.

Video products can initially take a bit more work to create but can make you significantly more money than text or audio products.

It all comes down to perceived value.

And at the top-end of the scale, software products or services are the hardest to create, but can return you the most amount of money.

We have already looked at the different types of digital product. Now let’s take a more detailed look at what is involved in creating the four main digital
product types. Text, audio, video and software.