Chapter 8.

Action Steps

• Outline your product, or products (you may have more than one that connects together to build one project).

Decide if you will need an e-book, audios, videos, membership sites etc. How will each of these be sold or given away? What is the value of each to your customer? How much will each sell for? How will the product benefit your company (will it generate leads, build authority, generate backend sales, etc). Determine if it will be an information product—what will the content be?

• Create a detailed product description for each of these parts based on your outline. Include mock-up designs, detailed descriptions of how your product will work or be used, etc. Find examples of competition and include references to them, what you like, what you don’t like, etc. If your product is a book how many pages will it be? If it is audio or video how many hours? If it is a membership site how many weeks or months and what type of  content?

• Now look at each of these and decide who will create the content or the product, or who will provide the service you have outlined? Do you have the skills, passion and time to do it alone, or will you need assistance?

List all the type of help you will need, and for what.

Create a time frame for each item on your list. What can be done at the same time? For example, if you are writing an e-book you may decide to write the content yourself, but outsource the graphics. In this case you may decide that you can write 2,000 words/day, and plan on 30,000