If your e-book is a how-to, then give simple, what-to-do exercises at each stage. New concepts are so much simpler to grasp when you are told what to do in manageable stages.
None of us can easily process large chunks of information. When there is too much text all lumped together it looks overwhelming.
When you break down the same information, it instantly becomes visibly approachable. Write short sentences, short paragraphs and have no more
than 3 or 5 bullet points in a group.
When you’re teaching, it helps people learn and process if you tell them what you’re going to teach, then teach it, and then you recap.
7. Be Yourself
Don’t be afraid to let your personality come through in your writing or videos. You don’t need to be uptight and formal. Keep it fun. When something is taught in a fun way, it makes it easier to learn.
Everyone likes originality. Share your mistakes as examples of what not to do. Your readers will appreciate you being a real person.
Audio
Determine the Purpose of Your Audio Product
It’s important you know how you will use your audio product. This will determine the best way to produce and format it.
An audio product has a higher perceived value than an e-book. With a higher perceived value, comes an increase in the amount you can charge.
If you want to sell your audio product by itself as a front-end product or as an up-sell on the back-end you can easily sell it for between $27 and $147,
depending on how good it is and how you position it.
