Chapter 10.

Action Steps

• Design your sales process.

Start on paper and sketch out at least 5 to 10 different possibilities. Think of any up-sells or down-sells you may include, exit pop-ups or back end offers. You will want to try and create multiple options to really get your brain working.

• Look at what you have come up with and decide on the one you will use.

• Adjust your product development plan accordingly. You may need to build some extra products to fit the process design, or make some variations on the original product ideas to act as a down-sell.

• If you are using a programmer, then clearly mark out the flow including price points for each page, opt-in forms and the autoresponders customers will connect to and any information regarding the template design for each step in the process. I would recommend using something like www. dlwmmm.com/msviso to create a clear PDF for them to follow. (Mistakes are easier than you may think, so be as clear as possible.)

If you are using FusionHQ, then you can simply create the sales flow in the drag and drop sales flow editor. The coding is automatically done for you, so  no chance of miscommunication and no time wasted.…