McDonalds perfected this process in the offline world with the simple question ‘Would you like fries/a drink/apple pie with that?’ One question that has  made millions and millions of dollars.

Whether your business is online or offline you can learn from the simplicity of this technique. It works.

How Many Up-Sells?

Too many up-sells (such as 10) may frustrate your customers. However, the general rule is the same as OTOs; that is, of ensuing relevancy and value.

If it is not relevant and does not add more value to the initial offer then don’t offer it.

3 Up-Sell Ideas

1.    Common Sense

Create an offer that benefits the original product they purchased to provide maximum value.

For example, if you sell laptops you could offer software, more memory, bigger hard drives or an extended warranty.

A hairdresser may offer shampoo, or even a foot massage as potential extras that may appeal.

2.   Customer’s Hesitations

Put yourself in your customer’s shoes and think about any concerns or limitations they may have in using the product they’ve just bought from you.  Then create an up-sell that solves their concerns or problems.

This is where coaching or software really sells well. If you have just a training program, then to provide solutions to help implement the information  always makes sense.