To make it appear less sales-ey, simply list your recommend resources. And instead of having blatant ‘buy now’ buttons, have a link asking interested customers to ‘click here for more information’.
Invite your customers to sign up to your early bird list. Let them know they will be the first to know about your next product.
Give them a powerful incentive to sign up by offering them an automatic 20% discount the next time they buy from you.
These lists are great for starting to test new offers. If you can’t get these people to convert, chances are no other traffic source will either.
Build a Member’s List
Ensure to build a list of customer’s contact details. This is needed for a few reasons:
Firstly, so you can e-mail them again in the future. These will provide a highly responsive list.
Secondly, you can manage requests for missing download links. For various reasons some people never receive, or lose the link to their purchase.
Also, if you have a list of buyers, you can send them notifications to updates, requests for feedback on the product or incentives to tell others about what they have bought.
Remember to keep this list updated. For example, add people when they buy and take them off if they refund.
Some systems make this easy (mostly the integrated solutions such as FusionHQ), though most will make you manually remove people who refund.
