Chapter 19. Action Steps

. Look at your business and see if you are leaking money. Stop any advertising that is not returning a result, remove contractors or services that do not make sense any more and check to make sure you are still getting the best deal on any monthly recurring expenses.

• Increase the number of customers. Check your traffic generating strategies and marketing plan. What can you do to improve these to make them more  effective? What referral programs could you implement? There is always something you can do, so make sure you identify at least ten, and then  choose the three that will have the most impact in the shortest time with the least investment. Next, implement them.

• Increase the profit per transaction. Is there any way you can increase the price point while maintaining great value to your customers? Perhaps you are not charging enough already. Or maybe you need to think about how to add extra value to your product at low or no cost. You may consider ways  to bundle more products or services to increase the average per transaction value.

• Get more . What else could you offer? How can you increase customer satisfaction so they will want to come back? Which products or  services could you refer in return for a commission? How could you create some form of a continuity program?

• Look at your business. What can you automate, systematize or delegate? Your time will always be your most valuable asset. The more time you can free  for yourself the more you can spend on expanding your business, spend with your family or spend pursuing your hobbies or other interests.

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