The Surprising Truth About Success and Creating a Sustainable Business

It’s important you’re not chasing after an ideal that is very unrealistic, such as buying into the ‘4 hour work week’ myth. If you talk to anyone  successful, they work more than 4 hours a week.

It is possible to set up a business and only work 4 hours a week while on a long vacation, or even to own it as an asset and have managers run the  company for you.

However, truly successful people work more than 4 hours a week, not because they have to, but because they want to. That is usually why they became successful in the first place.

If you continuously work 4 hour weeks from the point you are financially able to, you’ll find it virtually impossible to grow your income and scale your  success. Chances are, left at this level your business will be eaten by competition sooner rather than later.

Yes you can enjoy recurring income —but only to a point—nothing lasts forever. Anyone that tells you otherwise is either not truly successful, or lying.

5 Uncommon Secrets to a Sustainable Business

1.     Don’t Chase the End Result

It’s good to know what you’re aiming for, and you must know your deadlines and milestones to reach your goals.

But you must also be aware what daily tasks you have to do, to get to your end result. Think about the action you must take to complete your projects.

If you don’t enjoy doing what it takes on a daily basis, it’s unlikely you’ll achieve your end result. There is only so long we can do things we hate.