Chapter 5.
Action Steps

• Have a look through your list of ideas. See if there is any potential for targeting your products or services to narrower niches.

• Use the research tools in this chapter to ensure there is still a sufficient number of potential customers for each idea.

• Evaluate your ideas so far, based on the passion versus profit potential. It is important to enjoy what you do—make sure that making your ideas a reality   will be fun for you.

• Cross off anything at this point that will not work, based on lack of customers or lack of interest. Start to narrow down your ideas.