More Traffic Does Not Always Equal More Money

Some people think the more traffic they generate, the more money they’ll make.

This is flawed thinking.

It’s not just about how much traffic you have. It’s also about how good your traffic is. When your traffic is pre-qualified it means they are already  interested in what you have to offer.

The quality of your traffic is the most important factor—whether you decide to use paid or free methods.

Which is Best? Free or Paid Traffic?

When you use both free and paid traffic you get the best of both worlds.

Usually when you’re starting out (and have limited resources), free traffic strategies are best to begin with.

Once your site is making you money, then you can invest it back into paid traffic methods.

Free traffic is great obviously because it doesn’t have to cost you anything. (You can always pay to help generate free traffic, such as SEO, article or bookmarking services.) Unfortunately, free traffic can take longer (than paid traffic) to give you results and it can be harder to target.

Paid traffic can give you faster (if not immediate) results than free traffic. If used properly you can target exactly the type of potential customers you  want.

The most important thing is always to make sure you have a positive ROI (return on investment). This is true whether that investment is time or money.