Which Hat to Wear? Black, Grey or White?

If you want your business to be profitable in the long-term, I don’t recommend you choose fast, yet erratic income. It’s best to build your business so you attract consistent, growing profits.

1.    Black Hat

Taking part in ‘black hat’ traffic generating techniques involves doing things that are unethical, and tend to break Google’s or other traffic supplier’s  terms of service.

When you attempt to ‘trick’ the search engines you may be found out. If you are caught, chances are your entire website will be de-indexed (and won’t  be found in Google).

2.    Grey Hat

‘Grey hat’ activities sit in between black and white hat practices.

Sometimes it’s hard to identify if a technique is a black or white hat. If you are not proud to tell someone about a particular strategy, but it is not illegal or against terms of service, then it is likely a grey hat activity.

Grey hat techniques pollute the internet. Uploading five of the same video (and just changing the title) to every video sharing directory, is an example of a grey hat activity.

You’re not really adding value to your customer’s experience. Generally it is best to avoid these sorts of techniques, there are plenty of better ways to  spend your energy.

3.    White Hat

The best techniques to use are strictly ‘white hat’. These are liked and accepted by the search engines. And you’ll sleep easily at night.

There is no reason to spam.