•    For each person on your list write down the skills, interests or experience you know they have. While doing this, think laterally about how these
skills may be transferred to other tasks, or what networks their interests and experiences may have exposed them to.

These contacts may be just what you need on your team, or may provide some low-hanging fruit later when you come to promote your products.

•    Decide who, from your list you would like to work with. Not everyone will be a good choice. Never choose someone just because you like them. They need to have the correct skills, personality and motivations for business too.

Short-list those who would be ideal candidates and be a valuable asset to your team.

•    Keep these lists handy and update it as new ideas come to mind. No need to do anything with it quite yet. Just let it be a work-in-progress.