Posts tagged headline

Day 21

By on August 15, 2011

 

You’re now three quarters of the way through your training. Keep up the good work, you’re doing very well.

When Bruce Lee trains, when learning a new technique it takes time, he has to think about it, he may need to keep watching someone else do it a few times first.

After practicing a few times he then begins to do it easily while barely even thinking about it.

It’s the same with these fundamental strategies you’re learning. In the beginning you needed to learn, keep referring to training. Now that you’ve done it a few times you know what to do and you just go and do it.

That is a lot of progress and you should be proud of yourself. Once you finish this you can then use your new found skills to learn new and expand your knowledge. The important part is taking action.

Now that you are learning the fundamentals, taking action and moving forward will be a lot easier to do.

Please make sure you have completed yesterdays task before beginning today’s.

Today will consist of a bit of and .

This will continue to build a solid foundation to help drive to your site

By being consistent, you will get better results. Over time, your efforts will compound to bring in a steady stream of traffic.

Article marketing and Forum Marketing are strategies that have fundamentally worked for years and will continue to work for years in the future.

The more articles and forum posts you have, the more sources of traffic you will have.

Continue adding value and helping people where possible. By doing this, you’re establishing yourself as an authority.

I’d also recommend looking over the training again, now that you’ve gone through the motions of actually ‘doing it’ you’re at a new level.

You will most likely pick things up that you missed the first time round.

You may want to have a look at your article marketing statistics. How many views have your articles received? How many clicks?

You’ll notice some articles get more traffic than the others. Analyze it and try to write more articles similar to that topic.

When it comes to an article, the is actually the most important part. That could be the reason why one article is getting so many more views than the others.

People scan through headlines and only look at the ones that intrigue them.

Try and make your headline catchy – be specific in your headline if you can.

For example if one headline was “Marketing Mistakes You Must Avoid”

A better variation would be “5 Marketing Mistakes You Must Avoid – They could be costing you $5643″

Obviously the numbers would need to be true. In the above example you could weave into your article that you lost or “invested” that amount.

Have integrity though! If you lie, it will come back to bite you in the ass.

TIP: If you’re stuck, sometimes it’s good to head over to digg.com for .

Anyway, let’s get started with today’s task:

Article Marketing

1. Write an article that follows the criteria set out in your Article Marketing Training Manual.

You may choose to either write an article based on the last video that you created

OR

You can write a brand new article.

2. Submit your article to the article directories that you signed up to.

 

Forum Marketing

1. Write and submit 2 forum posts for each of the forums that you have joined.

Make sure you add value to help add credibility to you and your website. If needed, you can refer to the Forum Marketing Training Manual.

Page 18

By on May 10, 2011

3.    

Your keywords are terms that you want to rank for in . Although a keyword can be literally one word, it’s easier to rank for a long tail phrase with  2-4 words, as they have less competition.

Use Google’s keyword search tool and type in your niche. This way you’ll find out the exact phrases people are using when they search.

Aim to focus on one keyword phrase for each article you write. Don’t consciously think about using it too much, just write about it naturally.

Be sure to include it in your too.

4.     Creating a Headline that

Your headline is crucial. If it’s bad, no one will want to read your article. But if it’s engaging, everyone will want to read it (and it is more likely to get  posted on other people’s websites as well).

Using specificity, promising a benefit and arousing curiosity are all great elements to use in your headline.

Keep a file of all the headlines you’ve read and study them. Ask yourself what makes them good? And then use them as a guide to model your own  headlines on.

5.    

Aim for at least 450 words and less than 750 words per article. You want to deliver quality information as concisely as you can.

Page 15

By on May 9, 2011

Comment on their blog posts as a reader first. Show you have an intelligent point of view to share.

Then when you contact them, they will appreciate you know a bit about them. They may already recognize you from your comments.

3.    Demonstrate Your Value

Go ahead and write a ‘mock’ post for them. Show them that the content you have to offer is valuable and will benefit their readers.

When you take the initiative they will respect your action. Not all bloggers will accept your content, but if you’ve done your research and not repeated  material they’ve blogged on previously, you are in with a good chance.

How to Craft Your : 5 Practical Tips

After you’ve secured your guest post spot, ensure you don’t blow this opportunity by following these five tips…

1.    Give

Don’t be shy to offer really great tips. It’s likely the person you’re guestblogging for, will give a link to your site. Give thoughtful, unique and valuable  information that people can put into practice immediately.

2.    Engaging

Your headline must be attention grabbing, snappy and emotionally engaging. No one will read your post if your headline is dull. You must give the  readers a reason to read your post. Promising them a benefit is often a powerful way to emotionally engage them.

3.    Consistent

When the layout of your guest-post matches the other blogger’s you’ll retain consistency. Using different fonts, sizes and distracting graphics will only  confuse the readers.

Page 5

By on May 7, 2011

How to

Your potential prospect is not even going to look at your product or service unless you capture their interest first.

There are two main drivers motivating us: Interest and fear. (And in marketing we definitely use both.)

6 Tips to Make Your Stand Out

Your headline is going to be the main way to capture your customer’s attention. So it has to be very, very good.

1.    Speak to the Directly

If you can identify your prospect in the headline by speaking directly to them, it will capture their interest.

If you are selling a product to single Moms, then call out to ‘Single Moms’. Single Moms will instantly become alert and pay more attention.

2.     Use

Avoid asking questions that can be answered with a yes or no. If your customer thinks they know the answer, then you haven’t captured their interest  and you’ve lost them.

If you create an open ended question (even if they think they know the answer), chances are they’re going to read your copy to find out whether they  were right or not.

3.    Promise Your Customers

Most people care about themselves.

When your customers see there is going to be a benefit to them from reading your copy, they are more likely to take the time to read it.

Page 10

By on May 5, 2011

Make sure your benefit is appealing, and make it as easy as you can so everyone is excited to opt-in to receive your benefit.

5.    /Believability

In George’s video, he shows proof. He shows the actual results of what the traffic generation technique he is about to reveal in the next video has already done for him.

If you don’t have any proof to show on your , that’s OK. But if you have some, show it.

If not, consider using testimonials from either present customers or authorities in your niche.

6.   

The purpose of a headline is to hook the prospect’s attention and promise them a benefit.

George uses curiosity in his headline to hook his customers.

He also immediately builds more curiosity by removing typical beliefs about which traffic generation method it might be, by saying, ‘It’s Got Nothing to  do With SEO, Pay per Click or Affiliates’.

7.   

The purpose of your squeeze page is to encourage people to type in their name and e-mail address.

So the layout of your squeeze page must direct people to do exactly that.

George’s squeeze page is a great example of how nothing is distracting. He has used a clean layout with a large arrow to lead people where he wants  them to go.

 

Page 8

By on May 3, 2011

7 Tips to Structure Your

You want to structure your squeeze page so that anybody visiting is only presented with two choices: To enter their name and e-mail address or to  leave the page.

If you have a more standard business ‘online brochure’ website then still incorporate a sign-up form to your offer. However, know that it will not  convert as well as a targeted site designed for this one purpose only.

1.   

You don’t want anything distracting on your squeeze page that may compete for your visitor’s attention.

Don’t include anything that is not needed such as AdSense ads, affiliate links or gaudy graphics. You want to instill a sense of trust and professionalism.

You can have external links to the rest of your website, so your squeeze page shows up in the search engines and is not marked as spam. However, ensure these links blend in and do not stand out. (Perhaps at the bottom of the page in small type along with your privacy policy.)

The best converting squeeze pages are usually pure white templates. No need for fancy header, background or footer graphics. Just a plain white page.

2.   

Your headline must immediately spark interest and connect emotionally in some way with the visitor. Promising an immediate benefit is a good way to  make them want to enter their details straight away.

At the least, you want your headline to create enough interest for them to keep reading your bullets or watch your video.

 

Good Looking Web Fonts – Thanks to Google…

By on April 28, 2011

web fontsWeb developers have long struggled with the font dilemma.

You want good looking fonts to work, and look the same, on everyone’s computer.

For those of you who are unaware of the problem, it basically boils down to this…

Fonts are stored on a users computer. Therefore if you use a font in your web page you rely on the viewer having the correct font on their computer, or risk it being substituted for something that does not look the same, and may throw the entire out.

As a marketer and copy writer this has meant either having dull looking headlines, or having to create our headlines in a graphics package and then using them as an image.

Images are not as SEO friendly, take longer to make, longer to load, take longer to edit and require more server resources.

Thankfully have once again come up with the answer. A very simple solution…

Online font sets.

This now gives web developers a range of great looking fonts that they can be certain will render the same on every machine that views them.

To find out more click here to check out Google’s web fonts.

users will be pleased to know we have already integrated the best ones into the editor. This means you can use them without learning how :-)

Time to get those headlines looking good…